UFC Fighters and their teams have been asked to wear these new Project Rock shoes during events, but these athletes won’t be getting a cut from the new deal.
Several combatants and managers who requested anonymity have stated that they have not been compensated more for representing the new brand. One UFC 279 competitor who donned The Rock's gear during fight week corroborated this.
In the lead-up to his main event match, headline attraction Nate Diaz mocked the UFC's new sponsorship arrangement.
“These shoes f–king suck,” Diaz said.
“Look at these shoes, they made me put this shit on. F–k these shoes!”
In accordance with the UFC's 2018 promotional guidelines, only "approved" clothing, hats, gloves, shoes, headphones, mouth guards, knee or ankle sleeves and wraps, flags, and other accessories including socks, headbands, backpacks, and towels may be worn or used.
As a result of this structure, the UFC will be able to attract even more sponsors and generate much more income in the future, but the fighters themselves will not benefit greatly.