Why Jake Paul’s PPV numbers are disappointing and his explanation.
“It’s weird. Halloween, world series, Sunday football — this is the worst time of the year to fight, but guess what, I had to fight,” Paul said on the Impaulsive podcast.
“All my fights from now on will be in the summer. There’s no sports. There’s like this perfect gap in July slash early August where there’s no sports. And by the way, all of my other fights were during COVID, when no one had anything to do, anything to watch.”
For his fight with the UFC great, Paul predicted a low purchase rate. After wasting money marketing and advertising two events, both of which were canceled, he admits the timing wasn’t great, but he had to fight.
“I had to fight this year. I had to get it f—ng done, bro. I’m sick and tired of waiting around,” he said.
“Not only did I make zero, I lost like millions of dollars just running a goddamn organization with 15 employees.
“I don’t (know the official PPV numbers). I think it’ll probably go around like 200 to 300,000, really which is kind of upsetting,” he said.
“The pre-buys were going crazy up up, and one Wednesday when the news came out about Anderson saying he got knocked out or whatever, and the fight was in jeopardy and all this press came out, the pre-buys tanked all the way down,” he said.
“The general public sees that and thinks like ‘oh it’s not happening.’ Tommy pulled out, Hasim pulled out. ‘Oh, Jake f—ng Paul can’t get an event together. This is done.’ It killed ticket sales. We were still selling, then that day, everything went to zero.”